The Nexten Summit · Accra 2026
Global Communications & Brand Governance
Committee reference guide — objectives, responsibilities, KPIs, and execution timeline for all committee members.
Mission
Position NEXTEN as Africa's premier infrastructure and capital convergence platform through strategic communications, qualified registrations, global media partnerships, and rigorous brand governance. Own all external messaging, crisis communications, and content capture strategy.
Strategic Objectives
01
Attract qualified investors, operators, and institutional participants
02
Engage diaspora networks as a strategic registration channel
03
Drive executive-level registrations — target 40%+ executive attendees
04
Secure global media partners for amplification and credibility
05
Establish brand governance standards for all NEXTEN communications and partner materials
06
Develop and maintain a crisis communications plan
07
Plan content capture (photo, video, editorial) for post-event assets
12-Month Execution Timeline
Positioning Phase
Months 12–10 · Jan — Mar
- Launch website and establish digital presence
- Announce first speaker wave
- Begin thought-leadership content cadence
- Draft brand governance standards and crisis communications plan
Expansion Phase
Months 9–7 · Apr — Jun
- Secure global media partners
- Launch diaspora-focused campaign
- Publish executive interviews and infrastructure thought pieces
Scale Phase
Months 6–4 · Jul — Sep
- Launch paid campaigns targeting institutional audiences
- Deploy investor-targeted registration funnel
- Weekly strategic announcements
- Finalize content capture plan (crew, schedule, deliverables)
Conversion Phase
Months 3–1 · Oct — Nov
- Aggressive registration push to hit 2,500 target
- Final credibility amplification
- VIP and government targeting strategy with VIP/Protocol committee
Key Performance Indicators
Registrations & Audience
| KPI | Target | Deadline | Status |
|---|---|---|---|
| Qualified Registrations | 300 | Jun 30 | Upcoming |
| Qualified Registrations | 1,000 | Sep 30 | Pending |
| Qualified Registrations | 2,500 | Nov 15 | Pending |
| Executive-Level Attendees | ≥ 40% | Final List | Pending |
| Registration Conversion Rate | ≥ 5% | Ongoing | Tracking |
| Cost Per Qualified Registration | Within Budget | Ongoing | Tracking |
Media & Brand
| KPI | Target | Deadline | Status |
|---|---|---|---|
| Global Media Partners | ≥ 8 | Nov 15 | Upcoming |
| Monthly Executive Reach | ≥ 150,000 | Sep onward | Pending |
| Brand Governance Standards Published | Completed | Mar 31 | Upcoming |
| Crisis Communications Plan Approved | Completed | Jun 30 | Upcoming |
| Content Capture Plan Finalized | Completed | Sep 30 | Pending |
Responsibilities
Committee Chair Chair
- Set meeting agendas and lead bi-weekly committee meetings
- Report progress to the Steering Committee monthly
- Ensure all KPI targets are on track and escalate risks early
- Coordinate with other committees to avoid duplication of effort
- Approve committee deliverables before submission to leadership
- Own all external messaging and ensure consistency with brand governance standards
- Approve all co-branded materials with sponsors and partners
- Lead crisis communications response if activated
Committee Members Members
- Attend all scheduled committee meetings and respond within 48 hours
- Complete assigned deliverables by agreed deadlines
- Flag blockers or risks to the Chair immediately
- Collaborate across sub-teams and share relevant information proactively
- Execute assigned campaign channels (digital, media, diaspora)
- Track registration metrics and report weekly during final 90 days
- Coordinate content creation with approved messaging guidelines
Quick Checklist
Click items to mark progress. State is saved for this session.